Oversharing

The Impossibility of Oversharing

Divide. Share. Conquer. Laura Roeder is focused on creating tools that give entrepreneurs like herself the ability to be totally independent. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own online fame at LKR Social...

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How to Win on the SEO Battlefield with @Annebot

Search engine optimization or SEO is the goal of every individual, company, or organization aiming to stay on top. However, staying on top of the page is a real challenge when true SEO knowledge is scarce and when the rules seem to change every so often. One day, you just might find yourself at the...

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Delivering Human and Intuitive Experiences with @Ekaterina

Most companies and brands recognize the importance of making their customers their top priority. Some even make it a part of their trademark or tagline and openly claim to be customer-focused. However, making it a reality is another story. Because brands also want to push for their needs and wants...

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build a stellar facebook group

How to Build a Stellar Facebook Group

I love my Facebook group – it’s a group of enthusiastic, inquisitive professionals who are a constant source of interesting conversation. Everyone’s supportive of each other and willing to share new ideas that they’re working on and reach out for help when they need it. You might be hearing...

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own your line

How to Own Your Line

As I mentioned last week, I’ve been through quite the transformation these past years. I have had an incredible 20 years running one of the largest marketing agencies in Silicon Valley with my business and life partner, Courtney Smith (which I continue to do). Both of my books hit top best...

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self-marketing

The Rise of the Self-Marketing Agency

Newsflash – unless you’re a superhero, you probably can’t do it all. While possessing all of the skills, all of the time to be a successful marketer might seem far-fetched, it’s certainly easier in the rise of the gig economy to recruit others to help you to enhance your own self-marketing...

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Finding Your Archetypes and Gaps with @LollyDaskal

  Finding Your Greatness Lolly Daskal is one of the most sought-after executive leadership coaches in the world. Her extensive cross-cultural expertise spans 14 countries, six languages and hundreds of companies. As founder and CEO of Lead From Within, her proprietary leadership program...

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social selling

It Should Be Called Social Helping Not Social Selling

Tell me the term social selling doesn’t conjure up images of a hard- hitting salesman spamming everyone in sight with promotional messaging. at said, if we struck the word “selling” from our vocabularies and replaced it with “helping,” we would be much better off. We’re all marketers...

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reporting

The Difference between Self-promoting and Reporting

Most people were never taught to report when they were younger – let alone embark on a journalism degree. Interestingly enough, I’ve got a journalism degree, but I have to admit that it’s not something I’ve used a lot on my professional journey. Lately, I’ve been doing some thinking...

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Dorie Clark

Becoming a Recognized Expert with @dorieclark

  The Secret to Becoming an Expert Dorie Clark is a recognized branding expert, marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Described by the New York Times as an “expert at self-reinvention and helping others make changes...

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Hashtags, Earthquakes, And Everyday People

The following is a guest post by my dear friend Lynn Abate Johnson. Let’s dive in: When you live in California and you have a second home in New Zealand, anyone who has been paying attention lately knows that earthquakes happen. The first thing we Californians do when we start to feel the...

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Chatbot

How to Build and Connect Your Own Chatbot

Microsoft’s CEO Satya Nadella claimed that “Bots are the new Apps” with “people-to-people conversations, people-to-digital assistants, people-to-bots and even digital assistants-to-bots” set to become an inventive part of the digital horizon. The potential of chatbots in marketing and...

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