US Airways: From #EpicFail to a Solid Lesson in #H2H

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It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat – an “intern” – thinking it will solve the problem. But ultimately,… Continue reading

75 total shares tap icons to share
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