Social media means something different for everyone, but at its core, it is about relationships. The benefits are different depending on the goal. More importantly, the undeniable potential of building a deeper connection is there for the taking, as long as you’re human, authentic, and real throughout the process. This… Continue reading
Social & Relationships: The Road to Ellen DeGeneres, #90DaysToEllen
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1015 total sharesDigital Anthropology: New Rules for Engaging with Gen C
Don’t Be a Digital Dinosaur: Evolutionary Marketing in Action
Please join me for an IBM Smarter Commerce interview in the ‘Rethink Marketing‘ series kicked off with industry visionary and digital … Continue reading -
224 total shares6 Basic Human Needs to Rethink Marketing
As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we… Continue reading
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147 total sharesA Closer Look At Crowdsourcing
Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated… Continue reading
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292 total sharesAmplify Your Marketing with Social Employees
If you think your employees don’t care about their personal brand, you’re wrong. And if you think they’re not accessing Facebook during the workday because your company has it blocked… Continue reading
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163 total sharesA New World: Proximity Redefined
It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your… Continue reading
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205 total sharesHow We Relate to Technology
Almost every technology right now in its innovation stage is being developed to build connections online. Technology is connecting us everywhere including sharable moments like cameras connecting online, television programming… Continue reading
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347 total sharesThe Rise of Collaborative Consumption
Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an… Continue reading
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363 total sharesBe Delightfully Disruptive
Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate… Continue reading
