Your customers are your most valuable assets as they are the ones who ultimately bring in financial gains for the company. But what is the most effective way of attracting your target customers and actually making them a huge part of your success?

Community building offers a natural way of reeling in individuals to coalesce with your goals in a venue where they are already gathered and even organized. And while marketing efforts are important, being able to penetrate a community in its essence requires a deep and personal interaction with people – talking to them, engaging them, and making solid connections or relationships with them. So whether you are trying to build a physical community or wanting to tap the ever-growing digital community online for your branding objectives, there are core principles to use as a guide for your foreseeable success.

So whether you are trying to build a physical community or wanting to tap the ever-growing digital community online for your branding objectives, there are core principles to use as a guide for your forseeable success.

Pamela Slim is one of those recognized authorities when it comes to building communities and how to make it an integral part of business success. She is highly passionate about career and organizational development across various client engagements and work modes. She herself is bravely immersed in the challenging world of entrepreneurship for more than 20 years now. Formerly, she is training and

Formerly, she is training and development director at Barclay’s Global Investor, San Francisco. The first 10 years in business she spent consulting for large companies including Charles Schwab, HP, and Cisco Systems. This past 11 years, she has been instrumental in the business success of hundreds of people. Her site, Escape from Cubicle Nation, holds a powerful online presence especially for those who want to transition into entrepreneurship. It was in August 2016 when she opened K’é in Mesa, Arizona which is dedicated to small business development via workshops and master classes.

It was in August 2016 when she opened K’é in Mesa, Arizona which is dedicated to small business development via workshops and master classes.

She herself is bravely immersed in the challenging world of entrepreneurship for more than 20 years now. Formerly, she is training and development director at Barclay’s Global Investor, San Francisco. The first 10 years in business she spent consulting for large companies including Charles Schwab, HP, and Cisco Systems.

This past 11 years, she has been instrumental in the business success of hundreds of people. Her site, Escape from Cubicle Nation, holds a powerful online presence especially for those who want to transition into entrepreneurship. It was in August 2016 when she opened K’é in Mesa, Arizona which is dedicated for small business development via workshops and master classes.

This past 11 years, she has been instrumental in the business success of hundreds of people. Her site, Escape from Cubicle Nation, holds a powerful online presence especially for those who want to transition into entrepreneurship. It was in August 2016 when she opened K’é in Mesa, Arizona which is dedicated to small business development via workshops and master classes.

An engaging speaker, business coach, and highly-acclaimed author, Pamela has written two best-sellers with Escape from Cubicle Nation and Body of Work. A third book is coming up that is centered around ecosystem mapping.

In this Episode:

  • How the ecosystem mapping principle came about starting from Pamela’s years as a student of International Service and Development
  • How to tap and attract existing communities with specific shared interests to your business
  • The real definition and essence of what a community is really about and how to use it naturally as a brand, whether its online or on-site
  • How to take advantage of the principle of inclusion to make individuals in your community feel seen, heard, and valued
  • How to find a community where you can truly belong to using introspection
  • How to naturally build and nurture internal corporate communities utilizing employees’ varied affinity groups
  • How to start with your own ecosystem mapping
  • How to engage community members based on individual personality types, needs, and desires
  • How to finance community building using your current resources

Quotes From this Episode:

[Tweet ““Those are the things that get me going. It’s seeing the work out in the world is used.” – Pamela Slim”]

[Tweet ““We gather naturally as humans in these natural ecosystems and they’re made up of people who gather together around all kinds of different interests.” – Pamela Slim”]

[Tweet ““You need to carefully study the natural places where your ideal people are ready, are clustering, and that’s the key.” – Pamela Slim”]

[Tweet ““Community is about really making connections, getting to know people, engaging in dialogue…” – Pamela Slim”]

[Tweet ““Companies I see that really do a great job at nurturing community internally are listening to folks in their company, understanding what is important to them…” – Pamela Slim”]

[Tweet ““The very first thing that you wanna do when you’re beginning to do your ecosystem mapping is to be defining whoever it is that you’re trying to reach.” – Pamela Slim”]

[Tweet ““Of all the different events that are happening throughout the year, where would be the place that would most likely have the most people that are connected to solving the problem for your ideal client, that’s where you should go.” – Pamela Slim”]

[Tweet ““Maybe there’s an amazing event that somebody puts on every year and you can come and play a significant role in engaging your community there.” – Pamela Slim”]

[Tweet ““Community building is a core part of how you get your work done, how you get your funding done.” – Pamela Slim”]

Resources:

Pamela Slim
Twitter: @pamslim
LinkedIn: https://www.linkedin.com/in/pamelaslim
Facebook: https://www.facebook.com/pamslim/
Website: pamelaslim.com/

Escape from Cubicle Nation
www.escapefromcubiclenation.com/

Books:
http://pamelaslim.com/books/