How Sharing Powers the Human Economy
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What’s in the Shareology book?
The H2H Sharing Connection
Why learning how to speak “human” will make you a better sharer and communicator.
The Shift to the Human Economy
What is the Human Economy and what factors are converging right now to cause it.
The Human Business Movement
Why now more than ever are people awakened to humanizing their brands?
The Shareability Quotient
Tools you can use to know if what you’re sharing will resonate with who you want it to.
The Different Types of Sharers
Learn which type of sharer you are, and how it can connect you with others like you.
Building Your Personal Brand
Why owning your “Social Body Language” and personal brand has never been more critical.
“Shareology balances the rational and emotional facets of the new global attention and information currency…sharing. This clear-headed guide is a must-read for anyone who wants their ideas to spread, personally or professionally.”
“If you want to become an authority on the marketplace you serve, the best way to do that is to share others work. Kramer is the best at showing us how to do it and why.”
– Robert Scoble, Futurist, Rackspace
There is no B2B or B2C:
It’s Human to Human #H2H
As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds” to tell the stories of products and services to their buyers and partners. The fact is thatbusinesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes.
In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again.
Specifically, you’ll learn:
• The Four Rules of Social Context
• How Human Sensory Building will make you a better Marketer
• The Secrets to Making Ideas Crowd Worthy, with real world examples
• How to be “Delightfully Disruptive”
• Insights into building a Social Business
• What it means to have a “Focker Moment” and why they should be celebrated
Embedded are short intimate video conversations with some of today’s most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare Anderson, Emmy Award-winning journalist and founder of the Say It Better Center.
If you’re looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.